Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Brand Identity is essentially ‘how’ a business wants to be perceived by customers.
Brand identity is the combined message transmitted via the brand name, logo, style and visuals.
Brand identity differs from brand image. ‘Brand identity’ is constructed by the brand itself – with the goal of broadcasting a strong message to consumers – where brand image is the summary opinion formed within the marketplace.
Strategic branding utilises the elements of brand identity design – including brand name, logo, styling and associated visuals – to construct a positive brand image. Dynamic growth is the outcome of a targeted ‘brand identity’ design that connects meaningfully with customers and prospects. Brand identity design utilises creative strategy to build a memorable and positive brand experience both online and offline.
Social Media Management
Social media management is the process of managing your online interactions and content across social media channels.
Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.
Audience analysis is a task that is often performed by technical writers in a project’s early stages.
Audience analysis is a task that is often performed by technical writers in a project’s early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the subject. After considering all the known factors, a profile of the intended audience can be created, allowing writers to write in a manner that is understood by the intended audience.
Search Engine Optimization
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Copywriting & Strategy
Copywriting is the art and science of strategically delivering words that get people to take some form of action.
Brands that work with copywriters hire these skilled professionals to create everything from blog and article copy to social media content and product descriptions – depending upon what they need at a given moment.
Right now, the field of copywriting is exploding as more and more brands migrate to e-commerce and the development of an online presence. Because having a website also creates an immediate and pressing need for quality content, brands around the country and the world are hiring professional copywriters at shocking rates.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Web development is about creating applications which run in a web browser.
Web development itself and how it is done has changed greatly over the years, but one thing has remained the same: web development is about creating applications which run in a web browser.
Other applications only utilize the server to create their initial state, download the logic to run the application, and then use the server only to retrieve and store data.
Web developers today utilize about every major programming language to create web applications.
Email marketing has become an essential tool for business ever since the introduction of the Internet.
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.